The national Metcash awards have coincided with a recent report released by consumer research firm Canstar which found that Foodland customers are the most satisfied supermarket customers in Australia, dethroning German discounter Aldi for the first time in three years. Foodland was recognised for striking a successful balance between value for money and quality products in their consumer offerings, a balance which many feel has been lost in the recent supermarket “price wars”.
Other interesting information to come from the study includes;
$136 – average weekly supermarket spend
39% – The number of consumers who shop at only on supermarket chain
28% – Of consumers have switched supermarkets in the past 12 months
49% – Believe they could save money by shopping at a different supermarket chain