Be Smart – Go from Paper to Electronic Shelf Labels

Managing product pricing has always been one of the most time-consuming and costly tasks in retail. From weekly price adjustments to promotional updates and last-minute changes, traditional paper labels slow teams down and increase the risk of human error.

That’s why more retailers are switching to EM ESL (Electronic Shelf Labels) — the smarter, faster, and more sustainable way to manage in-store pricing.

 

Beyond Paper: The Next Generation of Shelf Labels

Electronic shelf labels have been around since the early ’90s. These original ESLs used a liquid crystal display similar to a calculator. They were limited in the number of characters and could only display the price.

 

GaP Solutions’ new EM ESL solutions can do more than display prices.

With modern ESL technology, each label can show far more than a number. EM ESL supports multiple display pages, allowing you to include:

• Product name, price, and barcode
• Promotions or discounts
• Nutritional and allergen information
• Weight, unit pricing, and country of origin
• Inventory information

 

Each label can store up to seven pages of information, helping customers make informed choices while keeping your store compliant and efficient.

 

 

• Sustainable and Cost-Effective

Switching to electronic shelf labels isn’t just about efficiency — it’s also about sustainability.
Paper and plastic labels require constant reprinting, adding to both operational costs and environmental waste. EM ESL eliminates the need for printers, cartridges, and special paper, dramatically reducing waste and long-term expenses.

By going digital, you’re not just saving time and money — you’re helping protect the planet.

 

• Accurate, Real-Time Updates

Because EM ESL integrates directly with your point-of-sale system, all price changes are automatically reflected across every label in your store.
No more manual updates or pricing errors — adjustments can be made instantly and accurately from your back-end system. This keeps shelf and POS prices perfectly aligned, protecting your margins and improving customer trust.

 

• Enable Dynamic Pricing and Reduce Waste

Dynamic pricing lets you respond to market changes in real time. Whether supplier costs shift or you want to run a flash sale, EM ESL makes it simple to update prices across every aisle with a single click.

For perishable products, EM ESL helps reduce waste by marking down items nearing expiration — turning potential losses into quick sales while supporting sustainability goals.

 

 

Ready to Go Smart?

The retail world is evolving, and speed, accuracy, and sustainability are now essential. With EM ESL, you can:

• Eliminate manual ticketing
• Improve pricing accuracy
• Enhance the customer experience
• Save time and reduce labour costs
• Support environmental sustainability

 

Make the switch to smarter, faster, and more reliable pricing today.

For more information or to request a demonstration, contact our team at sales@gapsolutions.com.au.